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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Audience Research: The Complete Guide for Marketers [2025]
#AudienceResearch #MarketingStrategy
We all know that guesswork isn’t a strategy. Yet, so many marketers skip audience research or rely on outdated methods that don’t reflect real behavior. Here’s The Complete Guide to Audience Research - covering what it is, why it matters, and 12 effective ways to do it.

Inside, you’ll find:

✅ The difference between audience research & market research
✅ 12 actionable ways to understand your audience better
✅ 5 common myths that might be holding you back

If you’re tired of assumptions and want marketing that actually resonates, this guide is for you. 💡

Does it need to be a test?
#ABTesting #ProductDevelopment
A/B testing is great, but it’s not always the answer. This article breaks down when running a test makes sense - and when you’re better off just shipping the change. If it’s a small tweak, if you’ve done user research, or if customers have been asking for it, don’t overcomplicate things - just launch it. 🚀 A/B tests take time, resources, and can slow you down if not used wisely.

This guy made $6.9 million writing 2 hours a day

Key takeaways ⬇️

• Writing = Attention & Opportunity: Writing is the core skill for gaining attention (social media, blogs, scripts, ads). It’s free, accessible, and helps you stand out by transferring energy and ideas.

• Start with Passion & Novelty: Choose a topic you can’t shut up about. Combine it with a unique perspective (personal stories, problems, solutions) to avoid being a "clone" and hook readers.

• Build a Content Ecosystem: Write 1,000+ word newsletters/blogs (problem → personal experience → actionable steps). Repurpose them into threads, carousels, tweets, YouTube scripts, and shorts. Use newsletters to grow an email list (your true audience).

• Social Media ≠ Posting Alone: Network! Engage with others, comment on big accounts, and collaborate. Treat it like a "public note-taking system" to build a tribe.

• System > Hustle: Create a daily writing habit (1–2 hours). Start small, refine frameworks (hooks, structures), and focus on one platform first (e.g., Twitter + newsletter).

• Escape "Beginner Hell": Growth takes 3–6 months. Study what works, repurpose top-performing content, and expand to new platforms after mastering one.

Overwhelmed by too many open tabs? Here’s the solution
#DigitalClutter #ProductivityTools
Too many open tabs? You’re not alone! We keep them open thinking they’ll help us stay organized, but in reality, they just add stress and clutter. 💻 Research shows we hold onto tabs for reminders, fear of losing information, or because they feel like a to-do list. The good news? There’s a better way to handle tabs - without stress! ☀️

What I've learned from users
#DigitalClutter #ProductivityTools
This article explains what makes Y Combinator (YC) successful. It highlights that most startups face the same problems, no matter what they’re working on, and YC helps founders focus on solving the most important ones fast. YC also creates a strong community where founders support each other, not just get advice from partners. The mix of focus, speed, and collaboration is key to helping startups succeed.

Looking for inspiration for your next LinkedIn posts?

Here are 18 posts that are sure to spark some ideas for you. 🎉

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Cheers,
The Unicorn Team 🦄