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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Why people share: The psychology behind “going viral
#ViralGrowth #Marketing
This article explores the psychology behind why people share products and how understanding these motivations can drive viral growth. It breaks down key motivations like wanting to show off status, finding useful tools, or feeling safe, and shows how these can make people excited to share your product. 🧠 The main idea is to make sharing easy and align your product with what people care about. Instead of getting bogged down in technical details, focus on understanding these human drives to spark viral growth.

Why browser bookmarks aren't enough when organizing tabs
#ResearchManagement #Bookmarking
Ever wondered why your browser bookmarks aren’t cutting it for managing your research? 🔖 Instead of juggling endless tabs and messy bookmarks, try using tools that offer better organization with tags, categories, and filters. These tools let you access saved content from any device, share easily with others, and integrate with other productivity apps. Making the switch can save you time, reduce frustration, and keep your research organized and accessible.

When the 80/20 rule fails: The downside of being effective
#ProductivityTips #80/20
Do you ever question if you're focusing on the right things? 🤔 It’s not just about being busy but about focusing on what truly matters. Take Audrey Hepburn: at the height of her acting career, she switched gears to work for UNICEF. Although it seemed like a less effective choice at the time, it eventually earned her the Presidential Medal of Freedom. The 80/20 Rule can help you focus on what’s effective based on past results, but it might miss out on new, transformative opportunities. So, if you're considering a big change, don’t worry if it seems less effective at first - it could lead to something extraordinary.

A conversation with the founder and CEO of Andie Swim
#InclusiveFashion #WomenEmpowerment
Melanie Travis, the founder and CEO of Andie Swim, discusses how the brand focuses on inclusivity and creating a positive swimsuit shopping experience for women. 👙 Andie stands out by embracing diversity in their marketing and forming authentic partnerships with celebrities, which has helped boost their brand's visibility and sales. Travis highlights the importance of representing all women and the power of a well-timed celebrity endorsement in making a real impact.

Do you know when it's time to leave a startup?

Community Manager Gordana has highlighted the key takeaways, which you can find here. ⬅️

Do you agree?

Cheers,
The Unicorn Team 🦄