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📰 Highlighted reads

Verification of the data - A key step in marketing research
#MarketingResearch #Verification
Wondering how important is quality data in marketing? 📊 It’s crucial for making informed decisions, understanding your customers, and staying ahead of trends. Accurate, reliable data helps businesses create effective strategies, while poor data can lead to wasted resources and missed opportunities. Verifying data ensures better results, making it a key investment for smarter decisions and business growth. 🌱

OpenAI is funding research into ‘AI morality’
#MoralGPS #OpenAI
OpenAI is supporting research at Duke University to develop AI algorithms that predict human moral decisions in areas like medicine, law, and business. This project, led by ethics professor Walter Sinnott-Armstrong and researcher Jana Borg, explores AI's potential as a "moral GPS." 🔍 Their past work includes studying how AI can make tough decisions, like organ donation. However, building a reliable moral framework for AI is challenging, as AI often struggles with understanding morality and can reflect biases from its training data.

How To Build The Future: Sam Altman - By Sam Altman and Garry Tan (56 mins)
#Entrpreneurship #Podcast
Sam Altman stresses the importance of having strong belief and focus when working toward artificial general intelligence (AGI). While big companies may do well in stable settings, startups have the advantage during times of rapid technological change by zeroing in on one key area. He also believes we’re in a unique era for launching tech companies, where AI and technology advancements can help solve global problems and improve lives. As companies grow, it’s important to stay flexible, adapt to new needs, and maintain speed and focus to make the most of new technologies.

Watch now ⬅️

How to Optimize Your Influencer Campaign in 2025
#InfluencerMarketing #ContentStrategy
Managing influencer campaigns can be tough - you're juggling multiple clients, tight budgets, and tight timelines. But there are ways to make it easier! By building long-term relationships with influencers, automating tasks, and using real-time data, you can save time and get better results. Plus, networking with other pros and tapping into market research will give you the insights you need to make your campaigns more successful. 💰

Tactical MarTech: The Future of AI, Attribution, and Privacy 📆

Join Marketing Brew to explore the latest in marketing tech, from using AI for content creation to better tracking customer journeys. Learn how these tools can boost your strategy, improve results, and keep you up to date with privacy rules.

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Cheers,
The Unicorn Team 🦄