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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)
#Interview #ContentMarketing
In this interview, Jess Cook, Head of Content and Comms at Island, shares insights on intertwining content and PR to tell compelling stories across various media. She discusses the importance of paid PR, leveraging customer stories for credibility, and the evolving role of AI in content marketing. Jess highlights the significance of a strong brand foundation and the need for content marketers to adapt to changing SEO dynamics.

Streamline workflow - Tips for staying productive
#ProductivityTips #Workflow
Achieving peak productivity can be challenging with constant distractions and a growing to-do list. This article outlines key strategies to manage time effectively, minimize distractions, and create a productive workspace. It highlights the importance of balancing efficiency with effectiveness and provides practical tips for streamlining workflows, such as setting clear goals and using the right tools like Collabwriting. By working smarter, not harder, you can achieve meaningful results and make room for what truly matters.

Podcast: Indie Bussines Club
#Podcast #Communities
Indie Business Club is the podcast for independent creatives, hosted by us… Mel Barfield and Ben McKinney. It’s for anyone forging their own career path. Or anyone who wants to one day.

This episode is called All Together Now and it’s about Communities
Listen now ⬅️

9th Edition State of Marketing Report
#Marketing #FreeReport
Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are:

• Building a unified data strategy

• Delivering personalization at scale

• Driving loyalty and account-based engagement

• Investing in and implementing AI

Cheers,
The Unicorn Team 🦄