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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Antitrust trial highlights Google’s AdX role once more
#GoogleAdX #TechScrutiny
Google's advertising platform, AdX, is under scrutiny as the company defends itself in a U.S. antitrust trial. Recently, Google attempted to ease concerns from European regulators by offering to sell AdX, but this proposal was rejected by EU publishers who felt it wouldn't solve the issues. Testimony revealed that publishers like the Daily Mail rely heavily on AdX, fearing significant revenue losses if they switched to other platforms. Experts also suggested that AdX may be overcharging advertisers due to its monopolistic position. As the trial continues, frustrations are growing over the repeated questioning and complexity surrounding the digital ad market.

Jump raises $12M to help freelancers get benefits just like employees
#Freelancers #StartUpfunding
French startup Jump has raised €11 million in Series A funding to enhance its unique approach to supporting freelancers. Jump offers full-time contracts that provide stability and benefits while allowing freelancers to remain independent and work with multiple clients. With features like payslips, health insurance, and access to pension systems, Jump aims to give freelancers the perks of traditional employment without losing their flexibility. The platform has already attracted 2,000 users and recently introduced a free offering for newcomers, including a professional bank account and invoicing tools.

19+ free or low-budget ideas to distribute your brand’s content
#ContentMarketing #BrandAwareness
This article shares valuable tips for brands looking to distribute their content without breaking the bank. Experts from Content Marketing World suggest leveraging social influencers, encouraging employee sharing, and engaging executives to boost reach. Other ideas include using content syndication, creating user-generated content, and repurposing existing materials into new formats.

7 simple habits to help you get better at creating content more consistently
#ContentCreation #Engagement
Creating content consistently on social media is essential for building engagement and trust with your audience. Seven simple habits can help you stay on track, like capturing ideas whenever inspiration strikes and blocking out dedicated time for content creation. Batching your work and recycling evergreen content can save you time and effort. Plus, using automation can streamline your workflow. By adopting these habits, you can make the content creation process more effective.

Cheers,
The Unicorn Team 🦄