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📰 Highlighted reads

Social Media Crisis Management in 9 Steps (2024 Guide)
#ReputationManagement #DigitalMarketing
Social media crisis management is essential for protecting a brand's reputation during negative events. It involves strategies like social listening, creating a response plan, and quickly addressing issues with empathy. 💌 By responding transparently and taking ownership, brands can mitigate damage and rebuild trust. Effective crisis management helps turn potential long-term losses into opportunities for brand recovery.

How P.F. Candle Co. lit up its collabs strategy
#BrandPartnership #CandleCollaboration
P.F. Candle Co. has made a splash with its latest collaboration, partnering with Peanuts to mark the 50th anniversary of the Beagle Scouts, marking one of its biggest licensing deals yet. 🎂 The brand has used collaborations as a key marketing strategy, tapping into trends and attracting new customers with limited-edition candles. Recent partnerships include Peanuts, Wallows, and Aura Bora, with future plans involving the Museum of Contemporary Art and possibly even Vans. Founder Kristen Pumphrey sees these collaborations as a way to stay relevant, engage new audiences, and keep the brand fresh.

France arrests Telegram CEO over content issues
#Telegram #Investigation
Telegram CEO Pavel Durov was arrested near Paris as part of an investigation into Telegram's alleged use for illegal activities, including drug trafficking and child pornography. Telegram, valued at over $30 billion, has faced controversy for lacking content moderation, leading to its misuse for criminal purposes. Durov’s arrest prompted international attention, with Moscow requesting protection for Durov’s rights and Elon Musk advocating for his release on social media.

These shoulders have been carrying the markets
#TechStocks #AIGrowth
Nvidia’s recent earnings report showed impressive growth, with $30 billion in sales for Q2, surpassing expectations, and a revenue outlook of $32.5 billion for the current quarter. 📊 Despite beating Wall Street forecasts, the stock fell 7% in after-hours trading due to concerns about slowing growth. Nvidia's earnings are closely watched as a gauge of Big Tech’s AI spending and are significant for investors given the company’s prominent market position. The company must address potential delays in its next-generation Blackwell chip while managing strong current demand.

Why medium-sized businesses need a budget for internal communication
#Podcast #ProductivityGuilt
The article explains why medium-sized businesses should budget for internal communication (IC). It shows that having a clear IC budget can turn everyday office chatter into useful ideas and improve employee engagement. ⚡ By investing in good IC tools and hiring skilled staff, businesses can improve communication, reduce turnover costs, and boost overall performance.

Everyone wants better traffic and ranking on Google, but they forget to check a few key things 💡

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Cheers,
The Unicorn Team 🦄