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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

How not to be stupid
#DecisionMaking #Productivity
Stupidity isn’t about lack of intelligence - it’s about missing or ignoring crucial information, often because of factors like rushing, stress, or information overload. Adam Robinson identifies seven factors that make us prone to mistakes, from being in a group to multitasking. 🥑 These factors, especially when combined, can have serious consequences, like hospital errors or even major disasters. The key takeaway? Slow down, simplify, and avoid big decisions when these factors are at play.

Article Writing Advice Writers Don’t Want To Hear
#WritingTips #ContentCreation
This article shares advice on writing great content that many writers might not want to hear. It highlights three key elements: the power of contrast to grab attention, the importance of not pandering to trends or keywords, and the gap between your current writing ability and your desired style. ✍🏼 While it’s hard to follow, these principles lead to more authentic, engaging, and effective writing. The article encourages writers to push boundaries and embrace the challenge of continuous improvement.

🎧 You can also listen to this article if you prefer the audio format.

Knowledge management cycle - How Collabwriting simplifies this process
#KnowledgeManagement #Collaboration
Managing knowledge in a team can be overwhelming, but breaking it down into simple steps makes it easier. Collabwriting aligns perfectly with the Knowledge Management Cycle helping teams stay efficient and organized. 🌟

The cravenness of Mark Zuckerberg
#MarkZuckerberg #TechNews
Mark Zuckerberg is changing his image, shifting from the tech geek look to a more billionaire-style aesthetic, complete with a bulked-up body and a relaxed vibe. But along with this new look, he’s making some controversial decisions, like moving Meta’s content moderation to a crowdsourced system, inspired by Elon Musk’s X. While Zuckerberg talks about restoring free expression, his motivations seem more about politics and optics, rather than strong principles. Many believe he’s simply following the political winds, rather than showing true leadership.

Stackable Business Models in the Age of AI
#Entrepreneurship #AI
Building a successful AI startup goes beyond creating amazing technology - it’s about rethinking how you deliver and capture value. Many companies face challenges with user retention and monetization, despite initial growth. The key to long-term success lies in designing flexible, layered business models that grow alongside customer needs. By balancing short-term wins with strategic planning, startups can create sustainable growth and stand out in a crowded market. 🌿 

Tech it to the limit 🎆

Marketing tech isn’t just a tool anymore - it’s 🔑 to success.

🗓️ Join Marketing Brew on Feb. 11 (in NYC or online) to explore the latest trends shaping marketing’s future.

Don’t miss it!

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Cheers,
The Unicorn Team 🦄