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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Creating Your Brand Voice: A Complete Guide
#BrandReputation #Marketing
Think about your favorite brands. What makes them stand out? 🧐 A brand’s voice is the unique way it talks to people, showing off its personality and values. It helps a brand stand out and connect with its audience. Whether it's friendly and fun or formal and serious, the brand's voice should be consistent everywhere. To build a strong brand voice, start with what your brand stands for, think about who you're talking to, check out what works well for others, and set clear guidelines.

I learned the language of computer programming in my 50s – here’s what I discovered
#TechStories #CodingJourney
What happens when a writer with no technical background dives into the world of coding? 🤔 In 2017, Andrew Smith was struck by the realization that code was shaping his world in ways he didn’t fully understand. His journey from confusion and frustration to a deep appreciation for programming languages like Python revealed not only the complexity of code but also its impact on our society.

While coding can reflect and amplify human values, it also poses challenges that need addressing.

Why you need a research management system - Key benefits and solutions
#ResearchManagement #KnowledgeManagement
What if your knowledge could grow simply by your team interacting with it? 🪴 A research management system that creates a living knowledge repository not only helps with current projects but also builds a growing, easy-to-access, and reusable knowledge base. 📚

Chase issues statement following viral check fraud ‘hack’
#TechStocks #AIGrowth
Did TikTok users really outsmart a major bank with a money "hack"? 💰 Not quite. What they thought was a clever trick was actually check-kiting, a form of fraud. A glitch at Chase's ATMs allowed people to deposit bad checks and withdraw money before the error was caught. While some viral videos may have been jokes, Chase quickly warned customers against trying it, reminding them that this is "fraud, plain and simple."

From Idea to Impact: Sandra Idjoski on Founding Collabwriting ⬇️

In "The Mogbar Show," you'll hear from Sandra Idjoski, CEO and co-founder of Collabwriting. She shares her journey from marketing manager to startup founder, discussing the challenges and rewards of being a female entrepreneur in Serbia. Sandra also talks about the importance of solving real problems and her vision for the future of Collabwriting. 🌟

Cheers,
The Unicorn Team 🦄