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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Marketing research - Types, examples, and insights
#BusinessGrowth #MarketingResearch
Marketing research is crucial for businesses to understand their performance, customers, and competition. This article highlights the benefits of different types of research and how to conduct them effectively. 🔍 It stresses the importance of combining various methods for a complete understanding and continually improving based on ongoing insights. By staying open to new information and regularly testing strategies, businesses can make smarter decisions and stay ahead in the market.

Green Colour Psychology in Branding
#ColorPsychology #GreenBranding
Green symbolizes life, growth, and peace, making people feel relaxed and uplifted. 🌿 This article explores how brands can use green to connect emotionally with their audience. Different shades of green can evoke various feelings, from trust and luxury to energy and adventure. Brands like Starbucks, Land Rover, and Monster Energy use green effectively to reflect their values and appeal to their customers. Understanding how green influences emotions is key for brands to create a positive and meaningful connection with their audience.

Why Cash App tapped Angel Reese for its first WNBA partnership
#SportsSponsorship #WNBA
Cash App is making big moves in sports, including a new partnership with WNBA star Angel Reese. They've launched fun fan experiences, like the “Angel Machine” in Chicago, and are releasing Reese-inspired debit cards and merch discounts. The brand is also supporting Reese's podcast and collaborating on a basketball court renovation in Baton Rouge. This marks Cash App's first step into women’s basketball, with plans for more sports initiatives in the future.

How to write a sales email people will actually read (with examples)
#EmailTips #SalesStrategy
Sales emails are often too long and hard to read, which can lead to prospects missing important details. The best emails are clear, structured, and easy to skim. You can make your emails more readable by using bold text for key points, bullet points for organization, and keeping your message short and focused. 📩 Breaking down long emails into smaller, easy-to-digest sections helps prospects quickly find what they need to know and take action.

50 shades of digital marketing 👀

The book's name might remind you of a famous Hollywood movie, but don't worry – it actually comes from the 50 chapters inside! It features a collection of insightful and informative articles on Digital Marketing, bringing together perspectives from 50 different experts in the field. 📚

Cheers,
The Unicorn Team 🦄