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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Pinterest's VP on Shoppable Content and Gen Z
#RetailMarketing #Pinterest
Pinterest is evolving from a platform for curating wedding and home aesthetics into a key player in brand discovery and shopping, especially among Gen Z. 🧐Instead of handling sales directly, Pinterest partners with retailers to offer a seamless shopping experience. By focusing on inspiring users and moving them through the purchase journey, Pinterest aims to be a retailer's best friend. They've also innovated with features like Shuffles to keep the platform engaging for younger audiences.

How to verify information online - The ultimate guide
#OnlineResearch #Verification
Verifying information is essential for ensuring its credibility, whether it's a video, photo, or online post. 🔍 By checking where it came from, who created it, when and where it was made, and why it was created, you can better assess its accuracy. Some tools make it easy to gather, highlight, and collaborate on online sources, helping you share reliable knowledge. Regularly verifying information helps you avoid misinformation, make better decisions, and maintain trust.

Learn more about influencer marketing here. 💰

Canva Visual Economy Report 2024
#KnowledgeManagement #KnowledgeSharing
Visuals are key to simplifying complex ideas, connecting with audiences, and boosting brand recall. 🎨 The Visual Economy Report 2024 by Canva explores how businesses are enhancing visual communication, the rise of design literacy, and AI's impact. Don’t miss the insights from over 3k+ global business leaders!

The 48 Laws of Power
#Marketing #FreeReport
Robert Greene’s The 48 Laws of Power explores how power works and how we all play power games, often without realizing it. ⚖️ The book offers practical advice on gaining and using power, like avoiding overshadowing your boss and letting actions speak louder than words. Greene’s insights draw on historical wisdom to help you understand and navigate power dynamics effectively. For a deeper look at the book’s key lessons, check out the summary and reflections.

🚀 Exciting news for innovators

Check out the latest Top of the Hunt episode where Sandra Idjoski, founder of Collabwriting, discusses her journey from marketing to tech startup founder. 🌟

Cheers,
The Unicorn Team 🦄