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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Deloitte’s 2024 Survey: Gen Z and Millennials Stay True to Their Values Amid Rapid Changes 
#GenZ #Millennials
Gen Z and millennials have plenty to say about their work and life experiences, and why not? There's a lot to discuss.

The Deloitte Gen Z and Millennial Survey, now in its 13th year, gathered insights from 23,000 people in 44 countries. The survey reveals that these generations are dealing with financial insecurity, high stress, and increasing climate anxiety. They’re also curious about how new technologies like GenAI will affect their jobs. On the bright side, they’re noticing improvements in how their employers are addressing these issues.

If you’re curious to learn more, download the free report here. ⬅️

Marketing Budgets as a Share of Revenue Fall to Postpandemic Lowisney
#MarketingTrends #GartnerResearch
A new Gartner survey found that marketing budgets have dropped to 7.7% of company revenue in 2024, a significant decrease from pre-pandemic levels of around 11%. Despite reduced budgets, marketers are being asked to achieve higher growth and profitability, with many feeling they lack sufficient funds to meet these goals. As a result, there's a growing reliance on artificial intelligence to boost productivity and efficiency.

However, while AI adoption is increasing, it hasn't yet become a major factor in filling budget gaps.

Amazon’s appearance at Upfronts highlights push beyond digital ads and into traditional media
#AmazonAdvertising #BrandVisibility
Amazon is now a big player in advertising, drawing billions from brands keen to reach its huge customer base. They're stepping into traditional media like the Upfronts, showing they're serious about ads beyond just digital platforms. With Prime Video and other streaming services, Amazon aims to be a major hub for advertisers, using its big audience and new ad options to attract them. This shift comes as digital ad spending grows faster than traditional TV ads, signaling changes in how companies reach consumers.

EU investigates Facebook owner Meta over child safety and mental health concerns
#MetaInvestigation #EU
The European Commission is investigating Meta, the owner of Facebook and Instagram, for potential harm to children's mental health and addictive behavior. They're concerned about compliance with the Digital Services Act (DSA) regarding issues like disinformation and child safety. Specifically, they're looking into addictive effects, negative content loops, and the effectiveness of Meta's measures for minors. This follows previous action by the EU against Meta for its handling of political content under the DSA.

Cheers,
The Unicorn Team 🦄