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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform
#LinkedIn #ContentCreation
LinkedIn has evolved from a job search site to a social media platform, now introducing vertical short-form video feeds. 📽️ Video content is performing exceptionally well, with creators seeing significant reach increases, dubbed "LinkedTok" by creator Ben Regier. Despite this boost, engagement rates remain low, suggesting that watch time, rather than likes or comments, is the key metric. Overall, it's a good time to explore LinkedIn videos but don't neglect the importance of strong text content.

Drama at OpenWeb, as a new CEO is announced – and the founding CEO says he’s staying
#OpenWeb #StartupNews
OpenWeb, a New York startup, is facing a leadership conflict. Tim Harvey, the chairman, announced he’s becoming the new CEO, thanking the current CEO Nadav Shoval for his service. However, Shoval disputed this, saying he has no intention of stepping down and accused the board of breaching his contract. 😶Despite this, Harvey told employees to disregard Shoval's message, confirming the CEO transition is moving forward as planned.

This is the best way to collaborate on PDF with your team
#PDFCollaboration #OnlineResearch
Have you ever found a PDF with a whopping 100+ pages, but you only actually needed a couple of sentences? Ever typed out a "the first paragraph on page 15 and the last section of the image on page 67" type of message? In those moments, you might be wondering, "Why a PDF? Aren't there easier ways to collaborate?" 😒 This way of collaboration is a thing of the past. Keep reading to find out which tool will save you time and always let you know where the information is coming from.

When it comes to podcast audiences, quality trumps quantity
#Advertising #Podcasting
According to Morning Consult, podcast listeners are highly desirable for advertisers because they are often superconsumers and trendsetters. Shows like The Joe Rogan Experience and Call Her Daddy attract big investments from media companies due to the quality of their audience, not just size. Frequent podcast listeners tend to be wealthier, spend more on products and experiences, and are more likely to hold advanced degrees and high-ranking job titles. 🎙️ They also actively participate in culture and use multiple social, news, and streaming platforms, making them influential in recommending products to others.

The 2024 State of IT - Report 📃

Despite ongoing challenges from COVID-19, economic uncertainty, and layoffs, companies are still heavily investing in technology. A recent annual survey shows that even with budget cuts in some areas, organizations are adapting and increasing their tech investments.

Cheers,
The Unicorn Team 🦄