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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

How to Create or Refine a Content Marketing Strategy
#MarketingTips #ContentStrategy
Content marketing has boomed in recent years, but success often eludes those without a solid strategy. Unlike paid ads, content takes time to yield results. To succeed, focus on understanding your audience well, choosing SEO-friendly topics, maintaining a consistent publishing schedule, and using organic search and email for growth. Aligning content goals with business objectives and measuring performance regularly is essential for sustained success.

Why a data strategy is needed and its key ingredients
#DataStrategy #BusinessAnalytics
Michael Ogilvie underscores the need for a strong data strategy to help organizations effectively use their data for valuable insights. Many initiatives fail because they lack clear goals and don't align with business objectives. A good data strategy, as defined, includes clear goals, rules for managing data quality, systems for storing and integrating data, tools for analysis, and fostering a culture where data is used effectively. This approach ensures that data efforts support long-term business goals, driving success in today's data-driven world.

PARA method alongside Collabwriting - Perfect match
#KnowledgeManagement #ProductivityTips
Are you tired of tools that promise to declutter your browser but always seem to fall short? Together, with a little teamwork, the PARA method and Collabwriting will simplify your research and make organizing knowledge easier for better productivity. 💡

Voice AI for teacher feedback
#Edtech #Podcast
🎧Short episode: Voice AI for teacher feedback navigating noisy classrooms and building teachers' trust

In season two's second episode, Owen and Libby interview Alyssa Van Camp, Head of Research at TeachFX, an EdTech start-up. TeachFX's app uses voice AI to analyze classroom discussions and provide automated feedback to teachers. They discuss the challenges of transcribing and analyzing classroom talk, how TeachFX addresses these issues, and Alyssa's insights on balancing data privacy and meeting both teacher and administrator needs.

💡Quote to remember

🎤Marketing Brew Summit

The third annual Marketing Brew Summit is coming on September 12th in New York!

Join for insights from industry leaders at Cava, Lyft, Oatly, e.l.f., and more. Discover how top brands stay ahead with innovative strategies and networking opportunities. Don't miss out on gaining tactical tools to boost your business.

Cheers,
The Unicorn Team 🦄