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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Why Do We Need Zero Click Marketing?
#ZeroClickMarketing #ContentStrategy
Zero-click marketing is becoming a must because platforms like Google and social media sites are making it harder to get clicks. Google now answers most questions directly, and social media algorithms push posts without links. Instead of chasing traffic, the focus should be on building influence and brand awareness where people already are. At the end of the day, influence matters more than just website visits.

Does your onboarding have a hook? 🪝
#UserOnboarding #UXDesign
This article does a great job of comparing a good onboarding flow to great writing – it’s all about getting users to move to the next step. It breaks down different tactics, like showing value, personalizing the experience, and building suspense to keep users engaged. Opal’s onboarding is a solid example of how to do it right, but there’s always room for improvement. The key takeaway? Focus on making each screen so compelling that users naturally want to keep going. 🚶🏼‍♀️‍➡️

Social media isn’t kid stuff. ⬇️

‘Not where you go to laugh’: LinkedIn turns to comedy
#LinkedIn #CorporateHumor
LinkedIn has changed a lot in recent years, with humor becoming a key way for people and companies to stand out. Creators like Rob Mayhew have built huge followings by poking fun at corporate life, showing that people are tired of the usual business talk. Even big companies like Blackstone are using humor to connect with their audience in a more relatable way. But as LinkedIn mixes professionalism with comedy, finding the right balance between funny and cringeworthy is the real challenge.

Get ready for the world’s first trillionaires
#Trillionaires #OxfamReport
The world’s first trillionaires are on the horizon, with Elon Musk, Jeff Bezos, Larry Ellison, Mark Zuckerberg, and Bernard Arnault set to reach the $1 trillion mark within the next decade. 💸💸 Oxfam’s report highlights growing wealth inequality, showing that while the rich are getting richer, poverty levels remain the same. It also points out the increasing influence of the ultra-wealthy in politics and the rise of inherited wealth, much of which goes untaxed. Oxfam is calling for action to ensure the rich and corporations pay their fair share of taxes.

Why do so many people keep going in circles? 🎡

There are 2 key reasons:

1️⃣ Their brain quits at the first challenge.
2️⃣ They’re afraid to make mistakes.

But here’s the best way to break free ⛓️‍💥

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Cheers,
The Unicorn Team 🦄