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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Overcoming Challenges to Market Research in a Bad Economy
#MarketResearch #BusinessInsights
Market researchers face challenges like unreliable data, tight budgets, and increasing competition. To overcome these, they must establish robust data collection processes, invest in proper tools, and collaborate across their company. Utilizing cost-effective methods and modern technology can also help researchers gain valuable insights. 📈 By staying informed and adaptable, businesses can make data-driven decisions and stay ahead in the market.

Virtual collaboration - The benefits and the risks
#VirtualCollaboration #AsynchronousWork
Virtual collaboration tools are key to seamless teamwork when your team is spread out. They reduce email mistakes, boost communication and team bonding, spark creativity, and make managing tasks easier. Plus, they keep things running smoothly with easy file access and simple scheduling across time zones. Collabwriting takes this further by letting you highlight, save, and collaborate on web content and PDFs, making online teamwork a breeze. 🥶

Amazon Kindle (finally) gets color
#Kindle #Amazon
Amazon has introduced the Kindle Colorsoft, bringing color to its e-readers for the first time. Unlike competitors using color e-ink, Amazon developed the technology in-house, focusing on creating eye-friendly colors without major impacts on battery life. The Kindle Colorsoft, which is waterproof and supports wireless charging, offers up to eight weeks of battery life. Starting at $280, it's more expensive than the Paperwhite but cheaper than the Kindle Scribe. 📔 Pre-orders begin Wednesday, with shipping set for October 30!

Influencer Marketing & Scaling for Growth with Sprout Social President Ryan Barretto
#InfluencerMarketing #Podcast
Join hosts Katie Perry and Austin Hankwitz on After Earnings as they chat with Ryan Barretto, President of Sprout Social. They explore Sprout Social’s growth strategy, the power of data analysis, and the changing role of social media in business. 🎙️ Discover how the company focuses on sophisticated customers and how social listening helps in making better decisions. 🧠

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The Unicorn Team 🦄