Discover. Learn. Grow. 🦄

The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
#GoogleSearchTrends #DataInsights
A recent study examined how Americans use Google in 2024, revealing some interesting trends. On average, U.S. users perform 126 unique Google searches per month, with many heavy searchers (101-1,000 searches/month) compared to those who search less frequently. 🔍 The study also looked at popular Google search verticals, like Images and Maps, finding that Google Images is particularly significant for content marketers. Despite the rise of AI tools, the study suggests that Google still holds strong, with search behaviors largely unaffected by new competitors.

What did you get done this week?
#GrowthMindset #WorkCulture
Elon Musk’s recent email asking government employees to report what they accomplished each week has sparked strong reactions. Some see it as a necessary accountability measure, while others feel it's invasive and stressful. The email highlights a cultural divide between those who see work as a way to grow and those who view it as just a job. ⚖️ The author reflects on how regular check-ins helped them improve their performance and argues that accountability should be seen as an opportunity, not a threat, especially for those who believe in their work.

🧠 7 must-visit sites for curious minds

Seeking out interesting and useful content?

I've handpicked 7 websites to spark your curiosity:

• Essays by Paul Graham

• NFX

• Sparktoro

• Ness Labs

• James Clear

• The Mind Collection

• Retention Blog

Take your time and explore them one by one! 😊

Deutsche Telekom’s AI Phone: Smarter with Perplexity
#Perplexity #AIPhone
Deutsche Telekom is bringing its AI Phone to life, making everyday tasks easier with built-in AI. With Perplexity as the main assistant, users can book taxis, reserve tables, write emails, and more - all without switching between apps. 📱 Additional AI partners like Google Cloud AI, ElevenLabs, and Picsart will bring real-time translation, AI-generated podcasts, and creative avatars. Even if you don’t get a new phone, you can still use these features through the MeinMagenta app. The goal is simple: AI that makes life easier.

How to better remember what you read
#LearnBetter #ProductDevelopment
Want to remember more of what you read? 📚 The key is context - connecting what you read to your life and other knowledge. Try picking books that match your current challenges, take notes, summarize key ideas, and apply what you learn right away. Engaging actively, like discussing or teaching someone else, also helps cement ideas.

And don’t be afraid to re-read great books - each time, you’ll discover something new! 💡

Stuck in this loop? ⬇️

To fix this, you need a centralized system that does the heavy lifting.

✨ Create a “single source of truth”
Dump every link, stat, resource there

✨ Organize findings with hashtags
Use tags and categories so finding things takes seconds

✨ Add context, not clutter
Explain why a source is useful, key points, and who used it last

✨ Let everyone add comments and updates
Chaos dies when everyone uses and (improves) the same system

This way you’ll:

✅ Cut research time by 50%
✅ Never lose a stat again
✅ Stop redoing research someone else already did
✅ Actually stay organized

Are you enjoying the newsletter? 💗

Cheers,
The Unicorn Team 🦄