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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

9 LinkedIn Tactics That Boosted Our B2B Page Posts
#LinkedInStrategy #B2BMarketing
Over the past year, the Senior Digital Marketing Manager at CloudZero shared over 400 LinkedIn posts, leading to a 2.5X growth in followers. While many are jumping on the TikTok trend, CloudZero focused on maintaining a professional and reliable image. They found that visual content like images and videos performs best, with fewer external links leading to higher engagement. 📈 By consistently posting engaging content, using a strategic mix of visuals and hashtags, and scheduling posts ahead of time, they achieved impressive results on LinkedIn.

Why A.I. Isn’t Going to Make Art
#AI #Creativity
The article argues that generative AI can’t really create art or literature as humans do. 📚 It points out that art involves unique, personal choices that A.I. can’t replicate since it mostly mixes and mimics existing works. True artistic creation comes from human intention and effort, which AI lacks. While AI can help with tasks, it doesn’t quite match the depth and creativity of human work. The article warns that relying too much on AI might lower our expectations and diminish the value of real creative efforts.

Investing in research - How Brand, Market, and Customer can help
#Advertising #Podcasting
Research is essential for making smart business decisions, whether you're a newbie or a pro. It helps you understand your brand, the market, and your customers better. 🔍 For your brand, focus on continuous research to stay relevant and ahead of competitors. Market research guides product launches and marketing strategies, while customer research helps you improve satisfaction and identify trends. Using tools like online surveys, keyword research, and social listening can provide valuable insights to drive your business forward.

The $2,800 phone with 3 folds and 5m preorders
#HuaweiMateXT #TechInovation
Huawei's new Mate XT phone is a high-tech marvel that folds into three different modes: a regular phone, a larger phone, and a tablet. It features a large 10.2-inch screen when fully opened and comes with advanced AI tools for translation, messaging, and photo editing. 📱 Despite its $2,800 price tag, it has already racked up 5 million preorders. Launching on September 20, the Mate XT will go head-to-head with Apple's new iPhone 16.

Cheers,
The Unicorn Team 🦄