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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

How the US used science to wage psychological war
#PsychologicalWarfare #USGoverment
Annalee Newitz's new book, "Stories Are Weapons: Psychological Warfare and the American Mind," explores the historical and contemporary use of psychological operations (psy ops) by the US government. From its origins in manipulating narratives during conflicts with Indigenous nations to modern-day tactics like data-driven psychographic profiling, the book unveils how propaganda has evolved alongside technology and cultural shifts, shaping public perception and political outcomes.

Deloitte launches Gen AI tool for its 13,000 staff in Australia
#GenerativeAI #ProductivityTools
Deloitte Australia has launched MyAssist, a new AI platform, for its 13,000 employees after a year of development. This tool helps with tasks like research, drafting content, handling data, and coding. Deloitte sees MyAssist as boosting productivity by supporting staff, not replacing them, allowing them to work more effectively. This move highlights Deloitte's commitment to using technology to improve work quality and efficiency across its operations.

Your Blog Is Not a Publication (But It’s Not Just a Library Either)
#ContentStrategy #ContentMarketing
The article explores two contrasting content strategies: The library model, which focuses on creating comprehensive, evergreen content organized by topic, and the publication model, characterized by timely, thought leadership-driven posts. It emphasizes that while the publication approach may showcase unique insights, it requires significant resources and isn't feasible for many teams. Instead, the library model is advocated for its SEO benefits and enduring value, supplemented by audience-building tactics like newsletters and social engagement.

The key takeaway is to strategically blend these approaches based on business goals and audience needs to maximize content effectiveness and audience engagement.

Can AI be an effective personal tutor?
#Edtech #Podcast
🎧Short episode: Google's newest research on genAI for education, and the problem with hypotenuse

In season two of the Ed-Technical podcast, Libby Hills from the Jacobs Foundation and AI researcher Owen Henkel discuss the latest advancements in AI for education. They break down complex AI ideas to help educators understand and apply them practically, cutting through the hype. Their first episode features OpenAI's GPT-4o being used as a math tutor, demonstrated by Sal Khan's son, and Google's Gemini project designed for education. This gives a peek into how AI is transforming learning methods today.

How to prevent knowledge hoarding with knowledge management systems
#KnowledgeManagement #KnowledgeHoarding
Effective knowledge management is essential for organizations to boost innovation and streamline operations. However, problems like knowledge hoarding can slow down productivity by keeping valuable information out of reach and limiting collaboration. To address these challenges, companies should invest in robust knowledge management systems, leverage technologies such as AI for fast access to information, and foster a culture that promotes openness and sharing. This approach not only improves efficiency but also empowers employees to contribute more effectively toward achieving common goals.

💡Quote to remember

🎤Marketing event in New York

Perfecting your Influencer IQ

Can't make it to Marketing Brew's event in New York on June 25th ?

No problem! 😄

Join via live stream from 9 a.m. to 12:15 p.m. ET and catch sessions by agencies, brands, and creators like Shine Talent Group, Jolie, Whalar, Ponte Firm, Suzy, KEEN, and more.

Learn how to:

• Track metrics for long-term success

• Measure your ROI in influencer marketing

• Engage new audiences with authentic storytelling

Register now to receive event recordings if you can't watch live.

Cheers,
The Unicorn Team 🦄