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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

How to write copy that’s unignorable
#Storytelling #Marketing
This article is all about standing out and grabbing attention in marketing. It shares a personal story highlighting the importance of being unexpected and memorable. Instead of sticking to the usual, it encourages using surprising, engaging language to connect with your audience. 🫂 The key takeaway is to make your message about the reader and to present it in a way that can't be ignored.

Facebook is banking on creators to entice Gen Z. Will it work?
#DigitalMarketing #GenZ
Facebook is trying to win back Gen Z by attracting creators to the platform with opportunities to monetize their content. Although Facebook is known more for its older user base, the company hopes that by supporting creators and offering content that appeals to younger audiences, it can change this perception. 👀 Experts are cautious, noting that it’s tough to regain a younger audience once it’s lost, especially when they don’t want to share the platform with older generations. Still, Facebook is betting that creators can help bring in more Gen Z users.

Research as the 1st step - Why your content shouldn’t rely just on pre-existing knowledge
#Research #ContentCreation
Research is the key to creating standout content in digital marketing. While relying on what you already know is helpful, staying competitive means continually seeking new knowledge. By conducting thorough research, you can understand your audience better, uncover hidden opportunities, and stay ahead of industry trends. 🍭 This not only helps in crafting content that resonates but also builds your authority and expertise in your niche.

Teen girls say they're feeling less sadness and despair, CDC reports
#MentalHealth #CDCReport
The CDC reports a slight improvement in the mental health of teen girls, with fewer expressing persistent sadness or considering suicide compared to 2021. While this is a positive step, the numbers are still concerning, with half of the girls surveyed continuing to feel sadness or hopelessness. 🌱 Experts emphasize that there's progress, but much more work is needed to support these young people. The findings offer hope but also remind us of the importance of continued action in addressing teen mental health.

Investor Shares 5 Key Strategies For a Successful Startup IPO
#StartUp #VentureCapital
➡️ Maintaining a startup's original vision and aligning strategies with its mission are crucial for a successful IPO.

➡️ Assembling a diverse and experienced IPO team, inclusive of financial and legal expertise, is essential for navigating the public offering process.

➡️ A strategic balance between compliance and innovation, along with clear growth projections and an understanding of the competitive landscape, is imperative for IPO readiness.

🎤 How to Build a Successful Blog Strategy

Event by NachoNacho: Tue, Aug 20, 2024

Discover exciting new SaaS tools to grow your business, hear behind-the-scenes stories from company founders, and get valuable tips from top executives, such as:

• How to create a blog strategy that actually works 🤔

• How to use your blog for SEO and content marketing 📈

• Tips and lessons from an experienced software executive 🧑🏼‍💻

Cheers,
The Unicorn Team 🦄