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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Are you totally missing out the Heater Syndrome in your copywriting?
#WritingHacks #Storytelling
Ever feel like your writing starts off cold? 🥶 This article introduces the "heater syndrome" of copywriting: your best, most dramatic ideas often sit buried around the 150-word mark, not in the opening lines where they belong. The fix? Find that hidden gem, cut it out, and move it to the top of your piece. It’s an easy way to make your writing instantly warmer, more engaging, and impossible to ignore! 💎

The right kind of stubborn
#Leadership #GrowthMindset
What’s the difference between persistence and obstinacy? 🧐 While both involve sticking to something, persistence is about being flexible and focused on the goal, while obstinacy clings stubbornly to one idea - even if it’s wrong. True persistence combines energy, imagination, resilience, good judgment, and a clear goal, leading to better outcomes. Obstinacy, on the other hand, resists change and tends to limit success.

It’s a fascinating look at why the right kind of stubbornness leads to magic, and the wrong kind holds us back. ✨

How Experts Figure What to Focus On
#PersonalGrowth #SuccessTips
Figuring out what to focus on can feel overwhelming, but this article breaks it down beautifully. Start by trying different things to see what feels natural - success often comes from experimenting first. Once you find what works, commit to it, and put in the consistent effort needed to master the fundamentals. Over time, you'll gain clarity and be able to simplify your approach, focusing only on what truly matters. 🎊

Why Generation Z loves Dostoyevsky
#GenZReads #BookTok
Dostoyevsky’s White Nights has found a surprising fanbase in Gen Z, thanks to TikTok’s BookTok community. The novella resonates with young readers for its raw emotions, relatable loneliness, and idealism, all amplified by heartfelt video recommendations. Penguin Classics also played it smart, with affordable editions perfect for social media sharing. This trend proves that great stories transcend time, adapting to new platforms while continuing to connect deeply with readers.

7 B2B Content Tips for 2025

1. Stop ideating your posts as individual pieces. Make them part of a broader content plan. That's how you create a broader narrative.

2. Some marketers still oppose content and outbound. That's wrong. You need to connect both systems with intent signals.

3. Beyond strategy, content creation is purely about skills. You won't succeed without great copywriting, design, and video editing (in-house or outsourced).

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Cheers,
The Unicorn Team 🦄