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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Key differences - Research, resource and knowledge management
#KnowledgeManagement #OnlineResearch
This article explains the differences between research, resource, and knowledge management, showing how each one is essential for successful projects. 💡 It highlights that starting with effective research management lays a strong foundation, followed by organizing resources and sharing knowledge to improve decision-making and teamwork. By understanding and using these management styles, teams can work more efficiently and adapt to challenges more easily.

What Product Teams Can Learn From Disney’s “Moana”
#ProductDevelopment #Storytelling
The article highlights how Disney’s approach to creating "Moana" can teach product teams about the power of deep research and meaningful insights. By deeply immersing themselves in Polynesian culture, the creators were able to craft an authentic and captivating story. 🎨 This approach highlights the importance of truly understanding and empathizing with your customers to create products that genuinely resonate and delight. It also emphasizes the benefits of using advisory groups and staying open to continuous learning to ensure accuracy and cultural sensitivity in your work.

When the board ruins a Startup: The devastating consequences of poor leadership
#Entrepreneurship #PoorLeadership
Poor leadership on a startup's board can cause serious problems, affecting employees, investors, and the community. When board members lack professionalism or insight, their decisions can conflict with the company’s vision, lead to micromanagement, and create internal conflicts. This dysfunction can lower employee morale, hurt investor confidence, and stifle local innovation. By carefully choosing and holding board members accountable, startups can avoid these issues and achieve lasting success.

More Americans – especially young adults – are regularly getting news on TikTok
#TikTok #PewInsights
A new Pew Research Center study shows that a growing number of U.S. adults are getting their news from TikTok, with the figure jumping from 3% in 2020 to 17% in 2024. 📈 This trend is particularly strong among younger adults, where 39% report using TikTok for news. Interestingly, half of TikTok users now say they regularly find news on the platform, indicating its shift beyond just entertainment. While TikTok is making waves in the news space, it still lags behind X (formerly Twitter) when it comes to news consumption.

Are you a good manager? 🧐

Here are 10 uncomfortable truths every manager should read. ⬇️

Cheers,
The Unicorn Team 🦄