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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

How To Create Extremely Focused Sales Pages - The Pebble System
#SalesPage #CopywritingTips
Creating a focused sales page starts with finding the confusion - too many messages can overwhelm your audience. The “Pebble System” helps solve this by breaking down your main message into smaller, prioritized points. Focus on one key issue at a time, expanding on it with your client’s own words and emotions, and leave other points for later. By allocating weight (pebbles) to each topic, you ensure the most important issue gets the attention it deserves, leading to a clearer and more effective sales page.

YouTube’s cross-platform takeover is putting pressure on creators
#ContentCreation #YouTube
YouTube is becoming the go-to platform for both short-form videos like Shorts and long-form content on TV screens. While that creates exciting new ways for creators to grow and experiment, it also brings challenges - like rising production costs and tricky monetization, especially for short videos. 🎥 Still, creators and brands are adapting, using Shorts to test ideas and video podcasts to build deeper connections. YouTube's push into every screen - from phones to TVs - is changing how content gets made and consumed.

How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
#MarketingStrategy #B2B
To convince your boss, team, or client to invest in marketing, focus on aligning with where your audience is truly influenced. Even if attribution is hard to prove, showing that B2B buyers already have a shortlist of vendors before they start searching can help you make the case. If you’re not in those key places like podcasts, YouTube, or events, you won’t be in the consideration set. 💡 A clever tactic is using PR to get your brand into influential spaces, including AI models like ChatGPT, where it can be indexed and show up when relevant searches happen.

Getting your first 10K users

Co-founder of Collabwriting, Sandra Idjoski shares how are they growing their startup in real-time.

• In April 2024, Collabwriting raised €1.1 million in a seed funding round led by SMOK Ventures, with participation from Underline Ventures, Credo Ventures, Startup Wise Guys, and angel investor Xenia Muntean from Planable.

• They also received a €300,000 grant from the World Bank-backed Katapult Accelerator.

What You (Want to Want)* Want
#Choice #PaulGraham
The article explores the tension between feeling free to make choices and being made of matter that behaves predictably. It explains how we can control our actions but often can't control what we want, and even harder, what we want to want. While it's possible to change our desires, it's rare and becomes increasingly difficult the more layers of "want" we add. 🎈 Ultimately, there's always a deep, uncontrollable want beneath it all.

Notion releases an AI-powered email client for Gmail
#NotionMail #Gmail
Notion has launched Notion Mail, an AI-powered email client for Gmail that integrates seamlessly with its workflow management tools. The new email client helps users organize, manage, and respond to emails with AI assistance, offering features like custom inbox views, scheduling, and smart email categorization. Unlike other email services, Notion Mail allows users to fully customize how their inbox is structured. It’s available with free AI features, though a paid version offers unlimited access.

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The Unicorn Team 🦄