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The Unicorn Community: Where Insights Meet Growth.

📰 Highlighted reads

Global ad revenue expected to grow 7.8% in 2024
#Advertising #DigitalMarketing
Wondering about the future of the global ad market? It's set to grow 7.8% this year, reaching nearly $990 billion, and is expected to surpass the trillion-dollar mark in 2025, driven by factors like China's economic recovery, AI integration, and the growth of retail media and streaming platforms. Digital advertising will dominate, making up about 70% of total revenue in 2023 and nearly 75% by 2029, with AI playing a critical role in the industry by then.

Apple says long-awaited AI will set new privacy standards – but experts are divided
#Apple #TechNews
Curious about Apple's new AI? At its developers conference, Apple introduced Apple Intelligence, which promises to improve user experiences and prioritize privacy. Despite concerns about its partnership with OpenAI, Apple assures users that data will be handled securely, with most processing done on devices and only necessary data sent to the cloud.

How to create a knowledge-sharing culture in your team - Proven tips
#KnowledgeManagement #MarketingStrategies
Ever wonder how some companies seem to excel effortlessly while others struggle to keep up? 🤔 The secret might lie in something as simple yet powerful as sharing knowledge. When you promote a culture of sharing, you're not just spreading knowledge, you're nurturing trust and confidence among your team. Here are strategies to help you achieve just that. Don't miss out!

Beyond the Hype: Mastering the Art of Gen Z Marketing
#GenZMarketing #SocialMedia
Not sure how to reach Gen Z? At a recent festival, experts shared insights on effective marketing strategies for this generation, emphasizing the importance of social media influence, authentic storytelling, and understanding subcultures. Key takeaways include that Gen Z values experiences over cost and prefers in-store shopping, with long-form content still appealing if the storytelling is engaging.

How to create shareable notes on any web page - and more by Jack Wallen

Jack Wallen is what happens when a Gen Xer mind-melds with present-day snark. Jack is a seeker of truth and a writer of words with a quantum mechanical pencil and a disjointed beat of sound and soul.

An award-winning writer and novelist, Jack has been covering Linux, open-source, and other topics since the late 1990s for numerous publications such as ZDNET, CNET, TechRepublic, Linux.com, The New Stack, Linode, TechTarget, and Linux New Media. Jack's also written over 50 novels of fiction, at least one of which focuses on the Linux operating system.

Cheers,
The Unicorn Team 🦄